dataLayer Consultant

The dataLayer is a virtual location that developers can send custom data to that can ultimately be forwarded on by Google Tag Manager to 3rd party platforms.

Michael Gray Analytics Can Help

At Michael Gray Analytics, we are passionate about delivering exceptional results for our clients. We are committed to understanding your unique needs and tailoring our services to exceed your expectations. Whether you're a small business owner or a large corporation, let us be your trusted partner in navigating the digital analytics landscape and achieving your business goals. Contact us today to schedule a consultation and unlock your business's full potential!

The Possibilities Are Limitless

Normally, you can pull a ton of data just by using Google Tag Manager alone. However, there are times when you will need to send dataLayer code to a developer to add to the site in order to get custom data in regards to events. For example, when a form is submitted that is a great opportunity to have the developer send an event only after the form data is validated and submitted successfully.

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